We all have needs to be met; what matters is how we meet them. Whether it’s having your computer worked on or weeds pulled, everyone, sooner or later, needs to have something done. Usually, the primary factors behind the decision of who to hire for a given job are price and experience. We think that more should be considered in these decisions and that we can perhaps help you reduce your outward expense to other services while leveraging your existing assets to become more sustainable.

There is usually more to consider than meets the eye. One should always look out for the bottom line, but in this day and age (if you’re aware of social and environmental concerns) there is a lot more involved. Some don’t wonder at all what good their purchases are doing society or the planet in the long run – the present is of the utmost concern – but some go on to consider both. It’s my long-held belief and personal experience that what’s good for the planet actually costs less, for you and everyone else.

Everything costs something, whether or not you see it right away. If you add up the impact that manufacturing, resource extraction, fossil fuels, industrial agriculture and other technologies have on the future, it seems that there is actually a great cost for overuse or misuse even if we are not paying for it in the current year or decade (though arguably, some signs say that we are paying for it already). We are actually subsidizing the present with the future. It’s hard to call out or act on knowledge when what’s doing the harm is the lifestyle of comfort that we’ve become used to, but there is a way.

A business that considers the future is the only kind I can honestly run. I started GreenGuru because I believe that there is a path that balances these factors and doesn’t necessarily sacrifice comfort or cost. I’ve put a great deal of thought into these trends in technology that runs our civilization, gained insight into where some things are going, and put rubber to the road where it comes to choosing solutions and pathways that are a win-win for you and the greater collective.

Nothing is perfect, but we try anyway. Not every solution will be perfectly sustainable, to transform the world we need to use pieces of what currently surrounds us, but one learns to balance. For example, it’s perfectly acceptable to use some greenhouse plastic in your immediate environment if the result is that you save a hundred unseen acres of once-wildland that will be used to grow your food if you don’t, not to mention all the shipping and packaging and energy used on getting it to you. Meanwhile, you could have endless avocados, strawberries and so much more on demand.

Whether or not you “think green”, I made this for you. Obviously I’m mostly appealing to those consumers who consider the impact their decisions make just as closely as the financial impact on their own pocketbook – but even if you don’t, I want to convince you that you can have your cake and eat it too. Green costs less and does the job better.

Not everything “green” is green. There are plenty of products and services out there that aren’t actually green, they’re green-washed, designed to appear as if they’re doing something conscious (and make you feel that way, too) but actually cost lots of money, use up even more resources or produce unmanageable waste. By contrast, usually, the truly sustainable decision happens to be the least expensive.